SUVINIL 50 YEARS
Suvinil has built up its history in 50 years. We have won your
respect through our high interest in offering quality products.
Therefore, Suvinil is today a brand with a single, own personality
on the market acknowledged in Brazil.
Suvinil begins with a small national plant of synthetic latex base
SUVINIL HISTORY BEGINS IN 1961...
... with Super, a small national Plant of paints based on
synthetic latex, founded by Alócio Bueno and bought by Glasurit, a
BASF Company. To some people life begins at forty. To Suvinil
plenitude has arrived sooner. More exactly when it achieved the
segment leadership of decorative paints in the 1980's and saw to
increase, year by year, its share on the Brazilian market.
The history of Suvinil brand begins when the businessman Olócio
Bueno, Super's owner, up to that time a paint manufacturer for the
automobile industry, decided to copy a paint based on synthetic
latex, called PVA.
The compound, also known popularly as vinyl gave Bueno an idea: to
change his Plant's name to Suvinil, formed by "Su" from Super and
"Vinil". Three years later the automotive paints business increased
and Combilaca was founded, a name inspired in "Kombi" of
Volkswagen, to which all the automotive plant production was
1969- BASF cames in the branch of paints.
At the same time in 1969, in Germany, BASF came in the branch of
paints acquiring Glasurit Werke, one of the biggest European
companies of the field. After some attempts in vain with American,
Japanese and Austrian companies Bueno turned towards BASF as he
knew that Glasurit intended to settle down in Brazil. In his
statement to the book Paints Industry in Brazil, Bueno says:
"I wrote to the Americans to sell the factory and they replied
that to talk with me I needed to deposit 100 thousand dollars in
their bank account. I tried DuPont, but they wanted to know so many
things that I gave up. Then I thought: The Germans lost the war and
they should be humbler".
They acquired 60% of Combilaca's shares, whose registered name
became Glasurit - Combilaca Ltda. In 1969 BASF founded Glasurit do
Brasil S.A. which embodied Combilaca and Suvinil.
Suvinil emerged with the production centralized in São Bernardo do
Campo and some innovative strategies: Sales Director Augusto
Cretella used to go after painters he knew and took them cans of
paint with modifications to see if they thought the paint got
either better or worse. Wrote down the painters replies and went
back to the laboratory recommending that all the alterations had to
be made. Thus, Suvinil produced the paint that the painters wanted.
Douglas Henrique Orlando, Casa São Paulo owner and who has been a
Suvinil customer for 50 years, recalls: "They used to provide paint
directly to painters and painting companies. I think this helped
the brand to improve more rapidly".